INTEGRANDO AS REDES SOCIAIS À COMUNICAÇÃO CIENTÍFICA NA ODONTOLOGIA: RELATO DE CASO

Abstract

Introduction: Due to the exponential growth of social media and quick access to find any answer online is crucial to recognize reliable sources and understand how to use online network environments to disseminate scientific evidence. Objective: This study reported a six-year experience of a dental public school about the use of social media in dental science communication. Case report: The Núcleo de Teleodontologia da Faculdade de Odontologia (NTO) of the Universidade do Estado do Rio de Janeiro, since 2015 started to use social media to communicate dental science to promote and disseminate scientific knowledge to the dental
community. Firstly we started publishing evidence-based posts on Facebook. Over the years, Instagram and YouTube also were included in our portfolio. Contents were created based on pedagogical principles. They had different formats that include short/long videos, interviews with specialists and web conferences. It also
was developed an Online Academic Conference focused on continuing education. During the content creation process, dental students got involved. They were able to develop skills in communication, critical thinking and technology tools. Results: At the end of 2020 online search information increased the access to our content in social media by 700%. Conclusions: Integrating social media to dental science communication expanded the reach of evidence-based contents to the dental community. These platforms could be an additional canal for academic institutions to spread scientific information and promote better information against fake news.